Visual identity for ADAY, a private tutoring institution, by boldblack studio.
A minimal, strong mark that sees education as a journey in which young people discover their potential.
brand
(AD — 01)
book, student, sun.
The figure joins three metaphors. Its open form is a person reaching for knowledge; the circle above is the rising sun, hope and a new beginning.
identity
(AD — 02)
logo.
The mark and the name sit side by side, in red on light grounds and in white on navy and red.
palette
(AD — 03)
colour.
Red and navy carry the brand; turquoise and gold add warmth. Click a colour to copy its HEX code.
type
(AD — 04)
typography.
Italian Plate No.2 Expanded and Altivo: wide, clear and confident.
Italian Plate No.2 Expanded
logotype and headlines · wide and confident
Altivo
text · clear
applications
(AD — 05)
on site.
Signage, flags and printed matter.
- Client
- ADAY Özel Öğretim Kurumu
- Year
- 2026
- Discipline
- Brand Identity, Logo Design
- Studio
- boldblack studio, Istanbul
