Brand identity and guidelines for Bufego by boldblack studio.
Bufego takes the reflex of the Turkish büfe, hungry, nearby, quick, and gives it the order of an automat: come, choose, take, eat. Hot street food at any hour, without the wait. The identity is warm on purpose: a bouncy wordmark, red and orange, and a cast of snacks on the run.
identity
(BF — 01)
hot, without the wait.
A logotype with a “go” built in, its variations, a red-and-orange palette and two typefaces: Barni and Neulis Cursive.
palette
(BF — 02)
colour.
Two reds for heat, orange for appetite, peach and cream to let them breathe. Click a colour to copy its HEX code.
type
(BF — 03)
typography.
Barni, round and loud, for the name and big calls; Neulis Cursive, friendly and quick, for everything else.
Barni
display · the name and big calls
Neulis Cursive
headlines and text
world
(BF — 04)
come. choose. take. eat.
Icons, a pattern, product characters and a photographic style.
applications
(BF — 05)
from menu to app.
Stationery, menu, packaging, social media and the app icon.
- Client
- Bufego
- Year
- 2026
- Discipline
- Brand identity, guidelines, art direction
- Studio
- boldblack studio, Istanbul
