Brand identity for Espresstanbul by boldblack studio.
A boutique coffee brand born in the Grand Bazaar. We built its emblem, colour, type, pattern and the objects it lives on, from cups and bags to the shop sign.
brand
(ES — 01)
espresso + istanbul.
Espresstanbul joins “espresso” and “Istanbul”: the rich culture of the Grand Bazaar, the rhythm of the city and a new generation of coffee.
identity
(ES — 02)
emblem.
The emblem draws on the stone and tile patterns of the Hoca Hubyar Mosque, with a coffee bean at its heart.
palette
(ES — 03)
colour.
Tile green, sand and three İznik blues. Click a colour to copy its HEX code.
type
(ES — 04)
typography.
Two voices: Salo, bold and characterful, for headlines; Stolzl and Arboria, calm and modern, for everything else.
Salo
headlines · bold and characterful
Stolzl
text · calm and modern
Arboria
labels and short calls
surface
(ES — 05)
pattern.
Repeated, the emblem becomes a pattern that carries İznik motifs and the ornament of the Grand Bazaar into a contemporary order.
applications
(ES — 06)
in the bazaar.
Cups, bags, coasters and cards: the system at work.
website
(ES — 07)
online.
A bilingual Shopify store in the brand’s own voice: turquoise, navy and sand, the Salo headline, slow-moving script marquees and short films of the city.
- Client
- Espresstanbul
- Year
- 2026
- Discipline
- Brand Identity, Packaging, Web Design
- Studio
- boldblack studio, Istanbul