Brand guidelines and digital brand system for Poli & Co. by boldblack studio.
Poli & Co. began with a simple question: can a hijab be practical and elegant at once? The answer became a new form without four corners — quick to tie, light on the neck, holding its shape all day. We gathered the brand’s voice, logo family, colour, typography and art direction into one living guide, so every touchpoint feels as effortless as the product itself.
Logo: Derya Sağlam · Illustration: Betül Okuyucu · Photography: Clone Creative
brand
(PC — 01)
brand essence.
Designed to simplify the long moments in front of the mirror, and to make the hijab more practical, airy and elegant in everyday life.
(01)
ease
A new form that ties quickly, without stretching the moment of getting ready.
(02)
elegance
Simple yet considered — a graceful companion to everyday life.
(03)
airiness
No bulk around the neck; comfortable from morning to night.
- comfortable
- elegant
- airy
- light
- practical
- ready
- simple
- considered
- strong
- daily rhythm
- effortless
- freedom
identity
(PC — 02)
logo.
A logotype with an “& Co.” signature, a handwritten secondary logo, a logomark for patterns and an emblem for small sizes.
palette
(PC — 03)
colour.
Built on deep navy and cream; burgundy, pink and blue add warmth and life. Click a colour to copy its HEX code.
type
(PC — 04)
typography.
A warm geometric sans for everything, a monospace for campaign calls, a display serif and a script for the small, personal moments.
Brandon Grotesque
primary · headlines and body
Ready? Out the door, unhurried.
IBM Plex Mono
campaign · short calls
Ready? Out the door, unhurried.
IvyOra Display
elegant headlines
Ready? Out the door, unhurried.
P22 Cezanne Pro
handwritten accents
Ready? Out the door, unhurried.
visual language
(PC — 05)
art direction.
Sailboats, dots and soft textures; warm natural light and everyday moments. Tying steps are drawn in blue and black with a simple line.
website
(PC — 06)
online store.
The brand carried into a Shopify store: the same colours, type and calm rhythm, from the homepage to checkout. poliandco.tr
applications
(PC — 07)
in hand.
From paper to box, ribbon to shop sign: stationery, packaging and surfaces carry the same calm system.
photography
(PC — 08)
ready?
Product photography for the collection and the “Hazır mısın?” launch posts.
- Client
- Poli & Co.
- Year
- 2026
- Discipline
- Brand Guidelines, Web Design
- Studio
- boldblack studio, Istanbul
brand guidelines
explore the full guide.
Logo variations, colour pairings, patterns, icons and the download centre — all in one place.
open the guide
